In simple language, it is the process of reaching the customers with the help of the Internet, social media, or any other online search engine. Meanwhile, some of the marketing experts see Digital Marketing as a completely new space where you have to target the customer in a different way. However, as digital marketing is performed as per the customer’s previous online activities, the audience targeting is more precise than traditional marketing. 

Understanding Digital Marketing 
Digital marketing can feel complicated and vast when you are new to the field. However, it is one of the simplest and easiest forms of marketing after you get to understand it better. With the help of Digital marketing which is also known as modern-day marketing, companies can expect to see an increase in customers in their business. On today's date, most of the customers go to social sites to learn more about the product or the services before actually buying it. As per the google search reports, 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

As the cyber world is taking over, digital marketing has been a must for any type of business. Many recognized brands have already shifted towards digital marketing for their products. Meanwhile, some  have created their brand online and have been operating their business online. Looking at the current requirements and ongoing digital needs, Global IOT Nepal started its digital marketing service. 
Digital Marketing Channels
Just like traditional marketing, there are several channels for digital marketing too. Here is a quick briefing about digital marketing channels and how it works. 
 
Paid Search:-

Paid search also called pay-per-click (PPC) refers to a sponsored result that usually appears on the top or side of a search engine results page (SERP). These types of ads charge you for every click made by the visitors. As the ads only target the audience that is interested in similar products or services which makes it very effective. With precise marketing, you will be getting more potential customers on your page. One of the major reasons that make this type of marketing more effective is that they rely on data extracted from individuals’ online behavior and are used to boost website traffic by aiming relevant ads to the right people at the right time.
     
Search Engine Optimization (SEO):- 
In simple language, SEO stands for Search Engine Optimization. To break it into simpler terms, SEO is something that increases your visibility whenever someone searches for a similar service/product you provide in Google, Bing, or any other search engine. 
 
Core Services of Global IOT Nepal 

Wide audience reach
With the help of digital marketing, we help companies to reach a wider range of audiences. Unlike traditional marketing, there is precise marketing which helps our clients reach more numbers of audiences in a short period of time. Moreover, you can also now grow your business all over the country without having to worry about travel expenses or marketing budget. We also help our clients to flourish their business in a wide range in a budget and in a short period of time. 

On-page/off-page optimization 

On-page SEO is a technique that is used for optimizing individual web pages which helps pages to rank higher and earn more relevant traffic in search engines. In search engines like google, yahoo, bing on-page optimization refers to a factor that has an effect on your website. Also, web pages listing in the natural search results. In this technique, we look after good SEO content, good keyword selection, putting keywords in the correct places, giving relevant titles for every page, and many more. 

Off-page optimization

Another important part of SEO is off-page optimization. This is the technique where we improve the position of a website/social media in a search engine results page (SERPS) with link building. Some of the works that include off-page optimization are link building, increasing link popularity, search engine, link exchange, and more. 

Constant tracking on progress

With the help of digital marketing, you can constantly track the progress report of the company.